According to whom?

Sometimes writers ask, even beg, to quote sources off the record in Latin Trade. As sexy as that kind of thing sounds, here's a good reason why not, from today's Good Morning Silicon Valley:

Q U O T E D

"Why would a supposedly credible rag like BusinessWeek quote an anonymous hedge fund guy on a totally unsubstantiated rumor designed to spike the stock price? I will bet this hedge guy is laughing his butt off that BusinessWeek printed this as he profits from the $0.42 rise in the price this morning."

-- Sun CEO Scott McNealy shoots down a rumor that he and an investment firm were considering taking Sun private