Small world

Went to the World Economic Forum in Sao Paulo last week. Generally, these things are snooze, and I didn't go to Brazil just for this. I was in town for an unrelated Latin Trade presentation and simply couldn't get a flight back before Friday that made economic sense. So, off to the WEF I went, talked my way into a press pass and mingled.

Brazilian President Lula gave a surprise speech, which was enlightening in its own way. More interesting still, up on the dias sat Luis Alberto Moreno, new head of the IDB, as well as Luiz Fernando Furlan, Brazil's economic minister, and Jorge Johannpeter Gerdau, president of Gerdau steel.

What do all these people have in common? Why, they have all been exclusively interviewed in Latin Trade in recent months!