The race is, uh, on...

"From Hispanic Network and Latin Trade to Hispanic Magazine and LATINA Style, the race is intensifying to attract the interest of Hispanic professionals largely ignored by the mainstream media."

This from HISPANIC BUSINESS Magazine. Actually, I spend a lot of time explaining to PR folks that we're not about Hispanic anything, we're about Latin America. And if this is a race, we got a 12-year head start. But any mention is a good mention. We're not proud. We'll take it.