7.12.2007

Crystal Ball

Fortune editorial online today

The greatest economic boom ever
A lot could go wrong. And it may not feel like a day at the beach to most Americans. But for your average globetrotting Fortune 500 CEO, right now is about as good as it gets, says Fortune's Rik Kirkland.

FORTUNE Magazine
By Rik Kirkland, Fortune

July 12 2007: 9:46 AM EDT

(Fortune Magazine) -- Just how red-hot is the current worldwide expansion? "This is far and away the strongest global economy I've seen in my business lifetime," U.S. Treasury Secretary Hank Paulson declared on a recent visit to Fortune's offices.

That may come as news to many Americans, whose boom-time memories are stuck in the 1990s, when Silicon Valley was the epicenter of our growth fantasies. But the fellow now occupying Paulson's old office at 85 Broad Street in downtown Manhattan shares that upbeat view. Just returned from a ribbon-cutting ceremony in the Middle East, Goldman Sachs CEO Lloyd Blankfein waves out toward the East River as he explains how the rise of the "BRICs" has altered his strategy and his travel schedule. (BRIC is an acronym Goldman coined in 2001 reflecting the rising economic power of Brazil, Russia, India, and China.)

Latin Trade in July, 2007

Editor's note: Politicians talk, but companies take action.

Hindsight is 20-20, as they say. A few years from now, lots of people will look back at the stack of stalled trade deals on the desk of the U.S. Congress and say, “Wow, what were they thinking?” Only a decade ago, the idea of lowering trade barriers was considered a bit radical, political heresy and the province of supply-sider economists. Not any more.

Free trade turns out to have been remarkably well-timed for some countries. Peru’s exports are surging. Brazil’s, too. Countries of all sizes in-between are signing deals and looking for ways to beef up infrastructure to deal with it all. The monolithic conclusion that countries lose when they engage in free trade is hugely mistaken.

Economists often refer to a fancy theory known as Ricardo’s law of comparative advantage. Short version is: Countries should compete where they are truly competitive, not struggle in sectors where no natural advantage will ever exist. If you live on top of a coal mine, better get digging. If you eventually learn how to export coal-mining expertise and equipment, so much the better.
While the politicians deal with buffering the shock of all this change (as well they should), companies have rushed forward. And not just big U.S. multinationals, but companies of all sizes in the hemisphere are making money like never before. Our annual ranking of the Top 500 Companies in Latin America, in this issue, tells the story. Look, too, at our exclusive conversations with CEOs at some of the biggest companies in the world, including HP, DHL, Embraer and Braskem.

Companies have figured out Ricardo’s law. One need only look at the huge run-up in global stock markets of recent months to see the surge in action. Big Latin American conglomerates are, for the first time, really knocking hard on the door in developed markets, while foreign multinationals dot the capitals of even small countries looking for able bodies and able minds. Time to get digging.
—Greg Brown